Tumblr Spotlight: Beer Labels in Motion

Remember when you were a little kid and you would just stare at cereal boxes for minutes on end? Maybe solving the puzzles on the back or imagining the characters could jump out and talk to you like they did in the commercials? Yeah, it turns out that trippy label-induced imagination of yours doesn’t go away as you get older. If anything, it just gets a little classier.

For the past two months, Boston-based blogger Trevor Carmick has turned his favorite craft beer labels into cool, oddly mesmerizing gifs to share via his tumblr, “Beer Labels in Motion.” Each post is accompanied by a brief commentary about why Carmick likes the featured beer in the first place, like the 21st Amendment Brewery’s Bitter American: “This is my go-to session beer for hanging out with friends for 3 reasons: Comes in a cool looking can, light in alcohol, and great taste!”

Or Great Lake’s Edmund Fitzgerald: “One of my favorite porters of all time […] This beer taught me that beer is more than just Bud Light and Miller Lite.”

It also helps that the gifs themselves are just freaking awesome to look at, giving us all the more reason to wish “printable gifs” were a thing. Who knew loving beer could look so pretty?

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60 Minute IPA

Yeti Imperial Stout

Miracle IPA

Private Rye Bière De Garde

Ruination IPA

Picthx Beer Labels