They say you're supposed to swirl your cocktail around before you drink it, let the aromas breathe, the bouquets blossom, and the overall drinking experience transform into something just a little more textured than "let's get fucking TURNT!!1!!"

There's a science behind it all apparently (having to do with oxygen, physics, and just a hint of pretension), which inspired the new "mixology/olfactory experience" at The Ritz-Carlton in Berlin, where would-be cocktail connoisseurs will get the opportunity to shoot their negronis, juleps, and jagers both up their noises and down their throats. Whoooo!

According to PSFK, each alcoholic beverage on the Fragrances menu will come with a custom-made bottle of perfume, meant to complement the drink with which it's presented. Near the bar's entrance will also be a glass domed "Hall of Fame" featuring each drink's ingredients, the perfumes made from those ingredients, and a portrait of how the drink will actually be served, in a manner representative of the drink's unique "personality."

We're not sure what the pink pig ear mug is supposed to be, but let's hope the word "mud" doesn't factor into the equation.

H/T PSFK