“Ooouuu,” was the first thing I thought when I heard that Young M.A was dropping her own cognac.
The Brooklyn, New York MC has teamed up with NYAK Cognac to create her own NYAK V.S.O.P. limited-edition label. Last year, she was tapped as NYAK’s first official artist partner.
“I am extremely excited to announce my new cognac under the NYAK brand, '' says Young M.A. “This isn’t something that I’m just the face of — this is something that I’m invested in and ready to make a staple in both the entertainment and beverage industries.”
Detroit Equities CEO Dennis McKinley, Patrick Charpentier and Jerome Hyafil, teamed to create NYAK. “After a fantastic start in the U.S. cognac market last year, NYAK Cognac is celebrating the new year with the launch of NYAK V.S.O.P. with Young M.A.,” says Dennis McKinley. “This aligns with our strong commitment to offer the only Cognac tailored made to the African American community and hip-hop culture.”
Young M.A has been very involved in the creative process, including the color choice, which connects with her “Red Lyfe” motto.
Young M.A's limited-edition NYAK V.S.O.P. first launched in Houston and Dallas. It has since rolled out in Alabama, Massachusetts, Georgia, Michigan, Texas, Maryland, New York, Tennessee, Louisiana, Mississippi. Kentucky, New Jersey, Delaware, Connecticut, Wisconsin and Florida.
