White Claw Debuts New Passion Fruit Flavor

White Claw has been the catalyst to the hard seltzer craze, seemingly synonymous with the niche beverage. Elevating their already robust lineup of flavors, the brand has debuted a new Passion Fruit flavor.

The newest White Claw Hard Seltzer flavor delivers a kiss of sweetness and pronounced tartness that’s indicative of the tropical fruit. White Claw is crafted through the proprietary BrewPure process and gives fans a new way to sip the same gluten-free, 100 calories and 5% ABV experience.   

White Claw’s new Passion Fruit flavor will replace Mango in the second edition of the White Claw Variety Pack, which also includes Watermelon, Lemon and Tangerine. Crack open a cold one once it hits shelves at retailers in mid-February.