Leading sustainable water brand PATH has joined forces with global superstar Travis Scott's Cactus Jack brand for his highly-anticipated Circus Maximus Tour, commencing with a sold-out spectacle at SoFi Stadium in Inglewood, California this past weekend. This collaboration is a significant union at the intersection of music, culture, and sustainability.
PATH is set to be the official water provider for the Circus Maximus Tour, aiming to quench the thirst of fans with custom-designed reusable aluminum water bottles featuring the Cactus Jack Utopia motif. The initiative promotes sustainability with the hashtag #refillit, encouraging concertgoers to reduce single-use plastic consumption.
Moreover, as part of this partnership, PATH is planning to roll out ticket giveaways in select markets, adding an exciting dimension to the collaboration. Shadi Bakour, Co-Founder and CEO of PATH, underscores the significance of this collaboration, emphasizing Travis Scott's influence and shared commitment to sustainability, “Travis is a big supporter of PATH, and we knew it was important for us to collaborate on this tour with one of the most prominent and influential music stars of our time. His devoted fan culture is unmatched and has tremendous reach, along with shared principles of promoting sustainability which makes this such a strong collaboration.”
This venture is an essential addition to PATH's ongoing efforts in promoting sustainability through creative partnerships. Their history of collaborations with high-profile brands like Vanity Fair, BMW, and Spotify demonstrates their ability to merge pop culture icons with sustainability initiatives.
By linking with Travis Scott and Cactus Jack, PATH aims to not only hydrate fans but also inspire sustainable practices within the concert-going community, contributing to the reduction of single-use plastic.