The New TWIX Snickerdoodle Tastes Like A Cookie And Hits Like A Classic

Photo: Mars Wrigley

TWIX is giving fans a sweet reason to hit the candy aisle this summer. Starting July 2025, the brand will roll out its newest flavor innovation: TWIX Snickerdoodle.

Inspired by the nostalgic comfort of cinnamon-sugar cookies, this latest bar blends the familiar TWIX layers — crunchy cookie, caramel, and milk chocolate — with a swirl of snickerdoodle-flavored caramel.

It’s the second cookie-inspired flavor to join the lineup, following the success of TWIX Cookie Dough. According to Mars Wrigley’s Marketing VP Martin Terwilliger, “TWIX Snickerdoodle gives fans a new twist on the layers they already love. It’s the perfect balance of familiar and trendy flavors.”

TWIX Snickerdoodle will be available nationwide in both Single (1.4 oz) and Share (2.8 oz) sizes. Cozy season starts early with this new TWIX flavor.

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