A KFC merchandise collaboration with legendary streetwear designer Nigo. Nigo's own A Bathing Ape brand links up with Heineken to create a limited edition capsule of clothes and accessories. High end streetwear house and sneaker boutique KITH re-imagining Coca-Cola merchandise into smart and ultimately cool clothes. All unlikely partnerships, really, but beyond the surface, the union of food and streetwear fashion absolutely makes sense.
As discussed in the latest episode of the Foodbeast podcast, The Katchup, such a marriage of two cultures is a burgeoning wave that's set to disrupt how we view and consumer brand partnerships. With the help of special guest Mile Canares of ComplexCon, the conversation unpacks the similarities between food and fashion and why their union is creating such an impact on today's culture and will continue to do so going forward. From streetwear being the blueprint for today's restaurateurs to hype dictating much of both industries, there is no stone left unturned in this examination of the dynamic between the two.
And as initially mentioned, this improbable harmony of food and fashion has produced some quality products. Here's a list of some of the best collabswe've seen thus far between the food industry and streetwear.
