Whether you’ve got your money on the Patriots, ‘Niners, Packers, or the now in vogue pick Seahawks to win the Super Bowl, America wins with the announcement of the Bud Light Hotel’s return to America’s most watched past time. I can't think of a better way to celebrate the Super Bowl then by having a Bud Light Hotel, where booze and football can come together in one cosmic conflation.

Starting Thursday, January 31 to Sunday, February 3, Bud Light plans on transforming a 200-hundred room hotel in Downtown New Orleans into an-all out fun house, sans those wacky mirrors. Bud is teaming up with EA Sports, makers of finely crafted games, in hosting the Madden Bowl, a virtual tournament in which athletes and celebrities compete on a more even field of play, in hyperreality, to hoist up that pixelized Vince Lombardi Trophy. My only question is this: what about us lay people? When will they just have a Bowl that we can compete in? If only there was a way they could get Kellog’s to jump on this advertising ploy and host a Cereal Bowl. Sorry Drew Brees and Kim Kardashian, some of us normal folk are pretty damn good cereal eaters.

The Bud Light Hotel, where dreams become virtual drunken realities.

photo courtesy of Bud Light