The Futuristic ‘Taco Bell Defy’ Restaurant Introduces A New Drive-Thru Experience

Taco Bell is a standout when it comes to innovation in the fast food game. They’ve proven their forward-thinking prowess with a constant flow of new menu items and tweaks to their brand. This time around, Taco Bell is looking to modernize the fast food drive-thru experience.

This new restaurant concept is called ‘Taco Bell Defy’, a 3,000 square foot space in Brooklyn Park, Minnesota dedicated to keeping the digital consumers’ experience in mind.

Taco Bell Defy was built in partnership with Taco Bell franchisee Border Foods and Minneapolis-based Vertical Works Inc. and changes the drive-thru experience with three of four lanes dedicated to mobile or delivery order pick-ups, with skip-the-line service for Taco Bell app customers. Mobile orders can be redeemed with digital check-in screens through unique QR codes, while orders are fulfilled through a proprietary contactless lift system. What’s more, two-way audio and video technology creates a seamless and contactless process between customers and staff.