Subway is getting an all new look. The sandwich chain unveiled a new logo Friday for the first time in 15 years.
The new logo and symbol will be used worldwide to all Subway restaurants, worldwide beginning in early 2017.
“The SUBWAY brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage,” Subway said in a statement.
The new look keeps the iconic arrows on the S and the Y, but gives the logo a cleaner, more minimalist look. The arrows are meant to symbolize the choices guests have. They also have released a version of their symbol with just the S and the arrows.
The new logo has already been used in two ads, released Friday.
This logo change is a part of more changes, as the restaurant chain attempts to improve after the second straight year of lower revenue.
Subway has already introduced menu changes, such as permanently adding rotisserie style chicken and carved turkey to the menu, and only using chicken raised without antibiotics earlier this year. They also have set nutrition goals, such as removing all artificial colors, flavors and preservatives at North American restaurants by end of the next year, and converting to cage free eggs within 10 years.