Sprite Turns NBA Teams Into Collectible Cans Ahead Of All-Star Weekend
With the NBA All-Star festivities taking over Los Angeles this weekend and March Madness on the way, all eyes are now on basketball and Sprite is looking to score with a new collection of ball-inspired cans.
The lemon lime soda brand has announced the launch of its new co-branded, limited-edition cans featuring select 17 NBA teams and Unrivaled players (see full list below). Each can serves as a visual homage to its city, capturing the energy and attitude that define these teams. Fans will also be able to scan the can to access the Sprite Squad digital portal for exclusive opportunities at merch, game day tickets and other prize perks.
Sprite’s heritage and legacy within basketball culture spans decades, marked by the iconic “Obey Your Thirst” campaign. That connection continues now with a multi-year partnership with Unrivaled, the women’s 3-on-3 professional basketball league founded by WNBA stars Napheesa Collier and Breanna Stewart.
Now through March, all cans will be available for purchase at select retailers across their respective local markets. Unrivaled cans will be available across the Northeast, Las Vegas & Florida markets.
NBA Cans
- Atlanta Hawks
- Cleveland Cavaliers
- Dallas Mavericks
- Detroit Pistons
- Los Angeles Clippers
- Memphis Grizzlies
- Milwaukee Bucks
- Minnesota Timberwolves
- New Orleans Pelicans
- Oklahoma City Thunder
- Philadelphia 76ers
- Phoenix Suns
- Portland Trailblazers
- Sacramento Kings
- San Antonio Spurs
- Utah Jazz
- Washington Wizards
Unrivaled Cans
- Lexie Hull, Brittney Sykes, Napheesa Collier, Skyler Diggins
- Kate Martin, Dearica Hamby, Rhyne Howard, Breanna Stewart
