Sour Patch Kids ‘Glow Ups’ Are The First-Ever Gummy That Glows

The Sour Patch Kids are getting lit with its new Strawberry-Watermelon Glow Ups, the “first-ever gummy candy that glows under blacklight.”

Each Sour Patch Kids Glow Ups candy is layered with edible confetti that emits a fluorescent glow when under a blacklight due to the use of turmeric extract. While turmeric provides the glow, the extract is completely flavorless, allowing the new strawberry-watermelon flavor to shine through.

For those without a blacklight on hand, the Sour Patch Kids brand is introducing a Snapchat filter, allowing you to experience the glow using augmented reality. Users can scan the candy to see it glow as if under a blacklight. In selfie mode, they can also scan the packaging to watch their Sour Patch Kids Glow Ups appear on screen.

“With Glow Ups, we wanted to create a candy that goes beyond just taste—something that delivers a multi-sensory experience and surprises fans in a way only Sour Patch Kids can,” said Grace Howard, Senior Brand Manager, Mondelēz International.

Sour Patch Kids Glow Ups will be available online on March 5, and at all major national retailers later this month in a 3.08 oz small peg bag for $1.24 and 6.7 oz large peg bag for $2.98.