Red Lobster Might Bring Back The Deal That Helped Bankrupt It

Happy days may be here again… at least at Red Lobster. The iconic seafood chain is rumored to be bringing back its Endless Shrimp promotion.

According to reports, it will launch the all you can eat deal for a limited time only soon. It would follow the restaurant’s Lobsterfest earlier this year. However, a spokesperson at Red Lobster has not confirmed its return.

As a core menu item, Endless Shrimp was both so popular and so costly–$11 million in one quarter–that it was a pivotal factor in the restaurant’s 2024 bankruptcy. Prior to 2023, the deal was available at limited times.

Only time will tell if the rumors are true, but until then, we can dare to dream of returning to the good old days of endless shrimp.