‘Souping’ Is Trying Real Hard To Be the New Juicing

At one time or another, we’ve all had that friend who would not shut up about their juice cleanse. You know what we’re taking about, that pal who cries for three days straight because they’re surviving on an all liquid diet. With all the healthy hype that comes with juicing, there’s bound to be some some opponents to the cause, case in point, Soupure.

Essentially a juice cleanse, just a little more chunky, Soupure aims to redefine the cleanse movement with a soup cleanse alternative. The founders, Angela Blatteis and Vivienne Vella, don’t believe “that juice cleanses are a realistic ongoing lifestyle choice in place of food…souping is a more satisfying way to cleanse.” So, basically juicing is unrealistic but living off sweet, savory, and broth style soups is the next big thing?

Soupure’s soups come in both chilled and hot variations ranging from flavors such as Cucumber Grape and Cantaloupe Tumeric, to the better when warmed savory assortment featuring Zucchini Basil and Chicken Bone Broth. Mmmm…ehhhhh.

Currently, the soups aren’t available to purchase individually, but you can create your own pack or choose a variety that best suits your cleansing needs. Packs run from $45 for a Chiller 6-Pack to $375 for a 5 Day Cleanse, which is all significantly more expensive than just eating a smidge more healthy. Soupure is only delivering to the Los Angeles area for now, lucky us.

H/T First We Feast + PicThx Soupure