This New Absolut Vodka Is Infused With Actual Tabasco Pepper
Absolut and Tabasco Brand have teamed to spice up brunch with its Absolut Tabasco Vodka.
Crafted by fusing vodka with natural essence created from the fermented, aged red pepper mash used to make the hot sauce. The result is sugar-free gluten-free vodka made for Bloody Marys.
“Absolut has never been afraid to mix things up or shy away from bold moves and flavor,” said Caroline Begley, U.S. VP of Marketing for Absolut. “This year we’re bringing the heat with the launch of Absolut Tabasco. We’re proud to partner with another icon and one of the world’s leading hot sauce brands to add a spicy kick to both classic and trending vodka cocktails.”
The Absolut Tabasco collaboration unites two brands, each with more than a century of history. Both were built on a foundation of locally sourced and crafted ingredients. Tabasco Sauce uses just three ingredients: red peppers, salt and vinegar. Once mashed together, the red pepper mix is aged and fermented in reclaimed oak barrels for up to three years.
Similarly, Absolut is also made using just three ingredients—water, a proprietary strain of yeast and winter wheat. The vodka is only distilled in the Swedish town of Åhus, using the same continuous distillation process introduced by its founder, L.O. Smith, in the 1870s.
The brands’ heritages come together through the design of the Absolut Tabasco bottle. It blends their iconic silhouettes into one; the bottle’s colors and diamond label represent Tabasco Sauce, while the apothecary-inspired shape is all Absolut.
Absolut Tabasco is now available for $24.99.
