Snoop Dogg is no doubt a household name, one that’s synonymous with weed, women, and the West Coast. With his first foray into wine, Snoop may have yet another W under his belt. Expertly weaving his own vision while never forgetting to represent where he came from, Snoop has always been an unlikely face for many of his ventures beyond music, continually subverting our expectations. I suppose one could say gin & juice is to Snoop Doggy Dog as the new Cali Red is to Uncle Snoop, another evolution of possibilities.
Collaborating with gangsta-adjacent wine brand 19 Crimes, Snoop Dogg brings their first ever California-bottled offering to fans. Sourced from NorCal’s Lodi region, Cali Red blends Petite Syrah 65%, Zinfandel 30%, and Merlot 5%. A complimentary crimson-concoction to Snoop’s canine cool. The blend also uses all-American oak, introducing a distinct smokiness that provides vanilla and chocolate.
A look into the backstory of the brand reveals that 19 Crimes is based upon 18th century British convicts turned colonists that were exiled to Australia as punishment in place of death. The 19 Crimes were created during the Industrial Revolution as an answer to the growing overpopulation of Great Britain, which resulted in an increase of crime. With an antiquated legal system, grossly overwhelmed by criminal cases and crowded prisons, Britain declared exile to Australia as punishment. Most convicts never survived the trip. In actuality, there were a reported 200 crimes that could seal one’s fate to the land down under.
Marrying the Northern California sweetness to Snoop’s South California smoothness creates the perfect red and blue compliment at just $12.99 a bottle. The wine also has an AR feature that allows you to scan the label, revealing a special message from Snoop. By downloading the “Living Wine Labels” app, users can hold their mobile devices over any Cali Red label and be greeted by words of wisdom, affirmations and of course, Snoop’s famously known swagger.