Reese’s Pieces Just Got Its First New Flavor In Over A Decade

For the first time in more than a decade, Reese’s Pieces is expanding its lineup with a brand-new flavor: Reese’s Pieces with Chocolate Cookie.

The first new Reese’s Pieces product since Barack Obama was president pairs the brand’s signature peanut butter flavor with a crunchy chocolate cookie center for a new poppable snack.

“Reese’s has always been known for its signature peanut butter and chocolate combination, and with this innovative product, we’re excited to give consumers a fresh way to experience it,” said Melissa Blette, Senior Brand Manager for Reese’s at The Hershey Company. “Reese’s Pieces with Chocolate Cookie delivers a perfect balance of our legendary peanut butter flavor with a sweet crunch, creating an entirely new shareable snacking experience for the fan-favorite candy.”

Reese’s Pieces with Chocolate Cookie launches nationwide on July 17 in standard pouches, with king-size packs arriving later in 2026.