Popeyes Is Dropping A GTA VI-Inspired Sandwich For Just A Few Days

After 13 years, countless delays, and enough anticipation to make a grown adult seriously consider using PTO for a video game, Grand Theft Auto VI is finally arriving. And Popeyes wants a piece of the action.

The fried chicken chain is dropping its new Spice City Sandwich on November 19 to coincide with the game’s release. This limited time item stacks two crispy chicken breast filets with barrel-cured pickles and your choice of classic or spicy mayo on a buttered, toasted brioche bun. Double the chicken for a game that’s already eaten up a good portion of our collective patience.

The name is a nod to Vice City, GTA’s fictional Miami-inspired world, where gamers will soon be spending an irresponsible amount of their waking hours. Popeyes is only giving fans four days to grab the sandwich, from November 19 through November 22, through its app, website, participating restaurants, and third-party delivery services.

The timing makes sense. GTA VI has become a cultural event before anyone’s even gotten their hands on it. Market research firm Sensor Tower estimates that preorders have already surpassed $1 billion. Somewhere, a few million people are probably figuring out how to make November 19 look like a doctor’s appointment.

The Spice City Sandwich comes at an interesting time for Popeyes, which has endured seven consecutive quarters of declining same-store sales, including a 2.2% dip in Q3. The chain has been doubling down on the chicken offerings that built its reputation, recently bringing back its Cajun Onion Rings after roughly a decade.

Whether a four-day sandwich can move the needle for Popeyes is another question.