PETA Influences New Animal Crackers Packaging To Show Animals Roaming Free

There’s a good chance that Barnum’s Animal Crackers were a staple of your childhood. The iconic red and yellow box, with the cartoon animals are as nostalgic as it gets.

Well, there was a slight change made to those boxes, and you can thank PETA for it. From now on, those cute little circus animals will no longer be held in captivity of those constricting, drawn-on cages.

Yes, PETA fought to have the bars and circus trailers removed, instead going for a picture with the animals freely roaming in a very Lion King Pride Rock-looking scene.

In 2016, PETA wrote to Mondelez International, who is the parent company of the crackers, and asked to have the box cover changed.

The letter stated:

“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats.”

Below is the mock-up that PETA suggested, and it looks like they did use the photo as a guideline: