Reese’s And Hismile Debut A Peanut Butter Cup Toothpaste

There are brand collabs, and then there are brand collabs that make you pause mid-scroll.

Reese’s has teamed up with oral care brand Hismile to launch Peanut Butter Cup toothpaste, and if you checked your calendars right now, no, it’s not April Fool’s Day yet.

The limited-edition drop captures that unmistakable chocolate-and-peanut-butter flavor profile and somehow translates it into a sugar-free Fluoride+ formula with a cooling finish. So yes, you can now brush your teeth with something that tastes like a candy aisle legend.

According to the brands, the toothpaste delivers the signature Reese’s flavor upfront before finishing with Hismile’s cooling afterfeel. The collab is only available in Australia and New Zealand via Hismile’s website, which means the rest of us will either be jealous, confused, or Googling international shipping rates.