Party ‘Til The End of The World With Stone Enjoy By 12.21.12 IPA

stone-enjoy-by-ipa

Stone Brewing impresses with one of their best marketing campaigns yet — Stone Enjoy By 12.21.12 IPA. The brew’s name reflects the Mayan prediction that the world would face its apocalyptic demise on December 21, 2012.

Of course, in proper ladylike and gentlemanly fashion, the folks at Stone Brewing Co. took the liberty to celebrate the momentous occasion with the perfect beer. Made not to last, Stone Enjoy By 12.21.12 IPA is packed with 11 different hop varieties and features a full-flavored taste of hoppy freshness. The “Enjoy By” date is proudly printed across the bottle, so you can’t miss it. The reason? Each Stone By IPA is brewed to be consumed within a 35-day packaged-to-sip cycle, the emphasis placed upon the notion  “that there is no better time than right now to enjoy this IPA” and toast to the end of the world ‘cuz YOLO. Ahem.

It’s a novel idea that could potentially change the way the brewing industry packages and distributes their goods to consumers. That is, assuming the Earth is still here after December 21.

 

More content

CultureEating Out
The Most Connected Person In LA’s Food Scene Isn’t A Critic, Chef, Or Creator
You’ll be talking to a chef in Los Angeles about an event they loved doing. Someone mentions Miles. A restaurant owner starts telling the story…
,
Products
MUG Root Beer Is Entering The Dirty Soda Chat
MUG Root Beer has finally jumped on the dirty soda trend with its first limited-edition flavor, Floats Vanilla Howler.  Building on its classic profile with…
,
PartnersProducts
King’s Hawaiian Is Entering Its Savory Era With New Butter Buns
King’s Hawaiian built an empire on sweetness. Soft rolls, that signature pillowy texture, the unmistakable hint of sweetness that somehow makes sliders disappear twice as…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox