OREO is continuing its history of showing love and support to LGBTQ+ communities for LGBTQ+ History Month by releasing a limited-edition pack of rainbow OREOs.
The packages feature 7 different creme fillings to mark the colors of the Pride flag. You won't be able to find them in stores, however, as OREO is giving them out for free to celebrate and reward acts of allyship for the LGBTQ+ community.
For this giveaway, OREO is teaming up with PFLAG National, a nationwide organization for parents, family, allies, and members of the LGBTQ+ community. All folks have to do to enter to win is post a photo representing what allyship means to them on Instagram or Twitter. You also have to tag the OREO brand and use the hashtags #ProudParent and #giveaway to take part.
Only 10,000 packages of the unique OREOs will be available, and OREO has no plans to put them in stores. This is similar to past campaigns, including a 2019 set of "Pronoun Packs" of OREOs that were also distributed for free during Pride month.
OREO has received hate for such campaigns in the past, and continues to do so for their newest one. (Seriously, the homophobia in some tweets responding to their above video are disturbing.)
The rainbow cookie giveaway, however, represents a heartwarming to show allyship without attempting to profit off of it.