Los Angeles-based restaurateur Andy Nguyen is hoping to show the marketing potential of NFT’s with a new Bored Ape Yacht Club restaurant pop-up.
NFT’s have been all the rage recently as the world is moving increasingly towards a digital space. However, it’s easy to understand the confusion behind NFTs in their current form. We spend a good chunk of our day on social media scrolling past jpegs, so the idea of owning a digital picture exclusively doesn’t sound appealing on the surface.
NFT's, otherwise known as non-fungible tokens, are cryptographic or digital assets on a blockchain with unique codes that distinguish them from each other. Cryptography is the study of secure communication techniques between a sender and their intended recipient. The unique codes prevent owners from trading or exchanging them, unlike cryptocurrencies.
To clarify, though NFTs are now booming as a way to buy and sell digital artwork, they are much more than static jpegs. Think of them as art that can evolve from its original form, expanding the ways in which it can be used on different platforms and in various settings. When you purchase an NFT, it’s similar to creating a character in a multiplayer game: you start with the original art piece, and as it interacts within the digital space, it gains additional attributes and value. Much like your character creation, you can purchase items for your NFT.
Another aspect that’s really cool about the NFT space are membership clubs. When you buy an NFT, you’re also joining the club that represents the art piece. Like any club, membership comes with benefits and the opportunity to connect with other members. As a space in its infant stage, the possibilities for curated NFT experiences are endless and allow for strong community building.
Stepping in to set new standards is Andy Nguyen’s Bored Ape Yacht Club pop-up “Bored & Hungry.” As owner of Afters Ice Cream, Matte Black Coffee, Pig Pen Delicacy, Portside Fish Co., and many others, Nguyen knows how to offer great restaurant experiences. He hopes to showcase how NFTs can translate to the real world by combining his passion and expertise for creating exciting restaurant concepts with the potential of NFT tech.
As one of the most popular, the Bored Ape Yacht Club represents a collection of 10,000 unique NFTs. Over the past year, many celebrities have joined, securing their very own unique Bored Ape.
Nguyen’s Bored & Hungry opens on April 9th in Long Beach, California and features a smashburger style concept with caramelized onions and special sauce. The branding includes Nguyen’s recently acquired Bored Ape #6184 and two more Mutant Apes.