Mountain Dew Releases New Dark Berry Flavor to Promote ‘The Dark Knight Rises’ Movie Release
With the highly anticipated The Dark Knight Rises film release coming in late July, Mountain Dew has teamed up to release a limited time only flavor called Dark Berry.
The collaboration will include both in store and on-pack Dark Knight takeovers, and the flavor itself will be on store shelves for eight weeks beginning in June.
In addition, there will be select 16-oz cans of Mtn Dew that will receive a Thermochromic face-lift inspired by the Dark Knight himself. Special cans will use a special ink to feature a bat symbol that illuminates DEW green when chilled.
For those of you who have been living under a rock, here’s the latest trailer for the Dark Knight Rises:
