Modelo is making some major moves. The Mexican beer brand recently announced the introduction of five new drinks, including its first light beer, Modelo Oro.
The new offerings include:
- Modelo Chelada Naranja Picosa – available nationally
- Modelo Chelada Limón y Sal, 12 oz. 12-pack - available nationally
- Modelo Oro – available in Charlotte, NC; Fresno, CA and Houston, TX
- Modelo Cantarito-Style Cerveza – available in Atlanta, GA; San Diego, CA and Arizona
- Modelo Ranch Water – available in Texas and New Mexico
Available nationally, Modelo is releasing a 12oz 12-pack of the popular Modelo Chelada Limón y Sal flavor. The newest, vibrant flavor in the Chelada lineup is Modelo Chelada Naranja Picosa — a fun and zesty blend of refreshing flavors including orange, lime, salt, and a hint of spice.
“We know that consumers are increasingly reaching for lighter, more premium sessionable offerings5, so we developed Modelo Oro, a light cerveza that seals in Modelo’s golden flavor. Meanwhile Modelo Cantarito-Style Cerveza is inspired by the vibrant cantarito cocktail from Jalisco, Mexico — a drink to celebrate the strong Mexican culture and heritage we see throughout the U.S.,” said Saúl Trejo, Senior Brand Manager at Modelo.
Modelo’s new premium light beer offering is Modelo Oro, a time-crafted and premium light beer with an exceptionally smooth, crisp clean finish. Modelo Ranch Water is a fresh, spiked sparkling water crafted with real flavor and Mexican ingredients — with a splash of real Mexican lime juice and a hint of 100% blue agave. Modelo Cantarito-Style Cerveza is a light lager made with a hint of real grapefruit, orange and lime juices.
