Miller Lite Makes Beer Mints For Dry January
A week into Dry January and already missing the hoppy taste of your favorite beer? Or do you just want a mint that tastes like one? Either way, Miller Lite has what you need with its new Beer Mints.
The mints give you a taste of Miller Lite, without drinking any beer. At first taste, consumers will be greeted with the freshness of mint, but once chewed, they’ll notice the subtle taste of beer. With Beer Mints, beer lovers can “chew their brew.”
“We created Beer Mints for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January,” said Ann Legan, Vice President of Marketing, Miller Family at Molson Coors. “If you love the taste of beer but want to take a break from the ABV for the month, we’re offering consumers the perfect way to enjoy Miller Lite without breaking any resolutions.”
Beginning Friday, January 12, you can order Miller Lite Beer Mints for a limited time only at millerlitebeermints.com, for $5.
