Miller High Life Gets ‘Juicy’ With Its Latest Craft Collab
Miller High Life may be one of the biggest beers in the business, it doesn’t mean that they don’t play well with others. The “Champagne of Beers” has teamed with fellow Milwaukee craft brewery, Lakefront to create The Juicy Life.
The new brew brings together the best of the breweries’ respective home cities, from the newly minted ‘Champagne of Beers’ region all the way to the lakefront in a crosstown collaboration between Miller Valley Brewery’s Carol Walker and Lakefront Brewery’s Luther Pau. The Juicy Life features experimental HBC 586 hops and Sabro hops with flavors of mango, pineapple and orange.
The two brands are said to have a general admiration for one another, driving an earned interest between the two to collaborate on a beer that pays homage to both brewers’ specialties — signature, champagne effervescence, and delicious craft flavors.
This venture marks Miller High Life’s fourth collaboration with a local craft brewery, and reinforces its dedication to supporting and working with local craft breweries. Their previous collaborations have included 2016’s Eeek! A Wild Ale with Chicago’s Off Color Brewing, 2019’s Hoppin’ Bubbly Brut IPA with Athens, GA’s Terrapin, and 2020’s Brunch So Hard Orange and Mango IPA with Philadelphia’s Evil Genius Beer Company.
The Miller High Life x Lakefront Brewery’s The Juicy Life is available now in 6-packs of 12 oz. bottles where Lakefront Brewery beers are sold.
