Mila Kunis proved herself to be a subtle master of savagery in a interview on Conan O'Brien's late-night show. However, her revelation that she had been low-key donating to Planned Parenthood in Vice President Mike Pence's name for months, has led to a Jim Beam boycott by some drinkers who disagree with her.
Kunis, who has been taking us inside the rack houses of Jim Beam since 2014, told Conan that she had been making the donations for months as a "peaceful protest" to show her disagreement with him on issues like abortion. Of course, pro-life advocates and those who like Mike Pence were not a fan of her decision. Since she's become well known as Jim Beam's spokesperson, many decided to take their anger out on the bourbon brand as punishment for Mila's remarks.
Many of those protesting Kunis's actions have proclaimed to be switching to Jack Daniels as their Jim Beam alternative. However, as one Twitter user points out, there is a fallacy in that...
Boycotters are hoping that their efforts result in a deep slash in Jim Beam's revenue. Considering they produce 500,000 barrels of their signature booze a year, though, it's going to take an insane amount of effort to even leave a scratch on their bourbon sales.