McDonald's isn't exactly great at relating to the youth. That much was clear when they eliminated cheeseburgers from Happy Meals, and now again with their failed attempt at being relevant in meme culture.
Thursday morning, McDonald's tweeted out a photo of a McDonald's building with the caption saying:
"Him: Meet me at McDonald's? Barber: Say no more, fam."
A clearly terrible attempt at the "say no more" meme, McDonald's was apparently trying to reference a haircut ban at a U.K. school where kids are no longer allowed to sport a "Meet me at McDonald's" style.
First of all, what in the hell is a "Meet me at McDonald's" haircut, why was it a thing, and why is it an issue at UK schools. It doesn't seem to be a gang, or symbolic issue, so this is confusing.
Although we get it, I guess, it was such a hyperlocal issue that no one knew what the hell McDonald's was talking about, and the restaurant got lit up with Twitter responses.
Mickey D's needs to take a cue from Wendy's, because this was pretty bad. McDonald's social media game is so cookie cutter, across the globe, so it's surprising anyone follows them at all, and the one time they tried to say something relatable, they blew it.
Just stick to your your cheesy burger gifs and staged fry photos.