Magnum Drops Glow-In-The-Dark Ice Cream Bar

Photo: The Magnum Ice Cream Company

Following its upcoming demerger from Unilever, the soon-to-be independent Magnum Ice Cream Company has announced a new fruit-flavored ice cream bar that glows in the dark. The Hydro:ICE is a kiwi and lemon ice pop designed exclusively for the party capital of the world: Ibiza.

It’s dairy-free, only 77 calories, and enriched with vitamins C, B2 and magnesium. Referred to by the brand as “adult functional refreshment,” the frozen treat is targeted towards health-conscious and sober-curious partygoers. 

Unfortunately, the Hydro:ICE is only available in Ibiza via mobile delivery. However, the release hints at the brand’s desire to explore new flavor innovations. If popular, maybe Magnum will give it a wider release.

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