Lays Is Bringing International Flavors Masala, Honey Butter & Tzatziki To U.S. Shelves
Lays is giving fans a chance to experience the flavors of Greece, India, and Korea with the release of its new Global Flavors lineup: Wavy Tzatziki, Lay’s Masala, and Honey Butter. With the summer season in full swing, you don’t have to purchase a plane ticket to transport your taste buds to these iconic locations.
Lay’s Wavy Tzatziki-flavored potato chips are a refreshing blend of yogurt, lemon, dill, garlic, and other unique elements that capture a classic Greek taste. Take a trip to India with the new Masala flavor; an aromatic fusion of cumin, coriander, turmeric, and pepper. Last but definitely not least, Lay’s new Korean-inspired Honey Butter is a sweet and savory marriage of buttermilk honey and butter that’s sure to induce finger licking activities.
“Our fans often post about the fun flavors they see while traveling abroad and continuously ask for them here. Now, at the height of travel season, we’re excited to make those dreams a reality and bring them adventure through every bite of our Global Flavors lineup,” said Tina Mahal, senior vice president of marketing, at PepsiCo Foods North America in a press release. “As the proven leader in flavor innovation with more than 200 variations of our iconic potato chip, we’re proud to continue to demonstrate our expertise in crafting delicious flavors that appeal to the unique senses and tastes of communities all over the world.”
Lays is also giving one lucky fan a chance to take their potato chip love abroad to one of the three flavor-origin countries. Fans can enter by scanning the QR code on the back of the bags of the new flavors between August 12 and September 28. You can also enter by visiting laysflavordrop.com. Lay’s new Global Flavors lineup is now available.
