KRAFT Launching First-Ever Everything Bagel Flavored Mac & Cheese

I’ve seen my fair share of mac and cheese: classic cheddar, parmesan, hatch chili, truffle and loads more, but never have I found an “Everything Bagel” flavor (or else I would have immediately added it to my shopping cart).

Fortunately for me and others that may share a similar palette, KRAFT Mac & Cheese is announcing its newest flavor, “Everything Bagel” which will be the newest addition to join its cheesy pasta portfolio. The limited-edition flavor blends KRAFT’s signature cheese sauce with enticing onion and garlic flavors.

The release is extremely limited as KRAFT is only dropping 14,000 boxes of its newest flavor, so fans will need to boogie, as the product is set to launch shortly after Thanksgiving. 

According to KRAFT “the release of Everything Bagel underscores a new flavor-focused expansion strategy Kraft is piloting to deliver on Zillennials’ desire for bolder flavor offerings from their favorite brands.” 

Several months ago it launched its Ranch and Jalapeno flavors, and let’s not forget when it dropped its creamy Van Leeuwen collaboration. The cozy mac and cheese brand has been consistently surprising its fans with new, unexpected flavors. Could this be due to KRAFT’s Fan Flavorites program, which allows fans to submit their own ideas? The winning flavor from this program was “Everything Bagel,” and the brand is currently testing over 60 potential new flavors. Woof.

The “Everything Bagel” will be available exclusively on Walmart.com for around $1.58 and pre-sale will open online on November 25 with official sales starting Friday, November 29.