The world discovered The Kings Of Fi$h, the family dynasty behind the famous San Pedro Fish Market and Restaurant, in February earlier this year after FOODBEAST debuted Kings Of Fi$h Seasons One and Two. It gave viewers a first-hand look into the day-to-day lives of the Ungaro and Amalfitano families, as they operate the largest fish market on the West Coast.
On the outside, it may seem like the Kings of Fi$h have it all figured out, having pioneered a family legacy in the seafood industry and creating The World's Largest Shrimp Tray — which actually shut down freeway off-ramps into the port of Long Beach, due to the massive influx of folks wanting to try it.
But, in the midst of growing the family business, founder and family patriarch, Tommy "The Boss"Amalfitano, decided to step down after more than 50 years. This left the remaining members to appoint themselves roles in the company during his absence.
As we saw in first two seasons of KOF, replacing Tommy proved to be more difficult than working with him, and the stark reality of keeping one of Southern California's most recognizable port-side seafood restaurants afloat set in.
As Kings Of Fi$h Season 3 gets underway, the KOF crew will work to improve marketing for their frozen consumer product, as well as endeavoring to expand their reach in the fast-casual industry.