KIND Wants You to STOP Eating Its Snacks To Promote Its Latest Product

Did you know that only a reported 10-12% of adults eat their daily recommended serving of fruits and veggies? With so many packaged food options, it’s easy to get wrapped up in the convenience of life. Continuing to raise awareness around healthier diet options, KIND is going further than they’ve ever before and asking you to NOT eat their delicious snack bars. In place of KIND bars, they’re offering three unique experiences which promote increasing your fruits and veggies intake. 

The vitality that raw fruits and veggies represent has always been the inspiration behind KIND products. On February 23rd, KIND will launch its new initiative with the goal of making whole nuts, seeds and fruits more accessible to Americans:

• The Secret KIND Farmers Market: KIND will unveil a KIND bar-filled vending machine in the heart of New York City’s West Village, where upon ‘purchase’ of one of its snacks, the machine will open and transport shoppers into an immersive, speakeasy-style pop-up where they can shop free-of-charge for fresh produce.
• KIND Whole Fruit & Nut Box: KIND will introduce its healthiest offering yet, a curated box of fruits and whole nuts which will be sold exclusively on kindsnacks.com.
• Website Shutdown: In celebration of National Nutrition Month, KIND will shut down all sales of its snacks on its website on March 1st and 2nd to encourage consumers to purchase its Whole Fruit and Nut box instead. 

Check the website on February 23rd to experience The Secret KIND Farmers Market or get your hands on a KIND Whole Fruit & Nut Box.