Jif’s Newest Flavor Innovation Combines Peanut Butter And Chocolate

Photo: The J.M. Smucker Company


Could Jif’s new flavor be the next evolution of peanut butter? Dubbed its “biggest flavor innovation in nearly 10 years,” the Peanut Butter & Chocolate Flavored Spread marries the best of both sugary worlds. It takes us back to Smucker’s Goober, a similar mash up of tastiness that cleverly combines peanut butter and jelly into a single jar, except this time the two are blended into one flavorful spread. Compared to the leading hazelnut spread that includes cocoa, the new dynamic duo contains 50% less sugar.

Smooth and creamy, Jif Peanut Butter and Chocolate Flavored Spread was made to perfectly complement your favorite desserts, snacks, and more. From smoothies and mixed fruit to French toast and waffles, it’s a versatile everyday topping.

It will begin hitting retailers throughout the Spring and Summer and comes in a 1.1 oz to-go cup and a 15 oz jar. If you're anxious to taste it, you can purchase a 12-pack case of jars and a 8-pack of to-go cups on Amazon now.