Jamba Juice Releases Nestlé Co-Branded Energy Drinks Nationwide

Following their fourth quarter earnings report of last week, Jamba Juice continues the announcements that in addition to their Nestlé USA retail launch in the Northeast, they will begin selling Nestlé Jamba All-Natural Energy Drinks in almost 600 of their nation-wide locations beginning March 15th.

The energy drinks will be available in three flavors: strawberry banana, crisp apple, and pomegranate blueberry. The drinks boast “no artificial preservatives, flavors, or colors, 0g of trans fat, and no high fructose corn syrup.” Each of the 8.4 ounce containers contains 70% real fruit juice, 80mg of caffeine derives from natural sources, is fat free and only chalks up 90 calories per serving. This release by Jamba Juice and Nestle is an attempt to make a difference in the $8.5 billion energy drink market. Will they succeed?