Jack Daniel’s Basically Just Made the Red Hots of Whiskey

Hardly one to let all the other kids have all the fun (Fireball, ahem), Jack Daniels steps into the cinnamon whiskey game with their new Jack Fire. The new offering is made with Jack Daniel’s Old No. 7 Whiskey and naturally infused red hot cinnamon liqueur. Although its set to debut in Oregon, Pennsylvania and Tennessee, Cool Material predicts that based on the success of Jack Honey, we can expect to see Jack Fire in other states soon.

Suggestion: a shot of cinnamon-infused liquor goes great when dropped in a pint of apple cider. Trust me. I wouldn’t let you down weekenders.