Love Dogs and Beer? Budweiser’s Beautiful New Responsible Drinking PSA is For You

Let’s face it, no one likes to be told what to do — especially once you have your own car, your own grownup ID and your own brand of “I’ll do the laundry when my hamper is good and overflowing, moommm.”

And when it comes to drunk driving, global alcohol brands have the challenge of sharing the message of responsible drinking without coming off like an afternoon special. Every so often a brand does it right, and today Budweiser and the team responsible for their latest “Friends Are Waiting” spot have hit the nail on the head.

The spot perfectly curates an unexpected ending beyond those of traditional intoxication PSAs. You know which ones I’m talking about. The ones that always build with happy friends enjoying a drive only to cut to black before an inevitably gruesome ambitious ending brought to you by your devil friends at too-much-too-drink-not-able-to-drive.

In the case of the new Budweiser PSA, it’s all there. Man’s best friend,  good times drinking beer, maybe even a few too many, and then…well, I’ll leave you and your feels to get acclimated again: