Bud Light And The Buffalo Bills Make Beer From Snow
Bud Light has announced a limited-edition Blizzard Brew, made with snow from Highmark Stadium to celebrate Buffalo Bills fans and one of the NFL’s signature traditions.
This season is the last for the Bills at the stadium, where football fans have become very familiar with Bills Mafia shoveling it out following an overload of snow before an upcoming home game. Following the first snowfall at Highmark Stadium earlier this season, Bud Light and the Bills collected the snow and transported it to Anheuser-Busch’s brewery in Baldwinsville, NY. The snow was integrated in the brewing process to create a limited-edition brew that will be included in custom 16 oz. cans and packaging.
The Blizzard Brew will be available at participating retailers in the Buffalo area and wherever Bills Mafia enjoys the final regular season home game. Bills legend Andre Reed, who played 15 seasons, joined Bud Light and the Bills at Highmark Stadium during the final regular season home game (Jan. 4) to help commemorate the stadium and Bills Mafia with a Blizzard Brew.
“It’s no secret Bills Mafia is one of the most passionate fanbases in sports, with fans in Buffalo and beyond who will do anything for their team,” said Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch. “That dedication is on full display when they show up to Highmark Stadium with shovels in hand, and we couldn’t be more honored to show up for Bills fans by creating a brew that both showcases and celebrates their years of commitment to the team.”
Bud Light is an official American beer sponsor of the franchise while Anheuser-Busch adds NÜTRL Vodka Seltzer as its hard seltzer sponsor. The two brands will continue enhancing the game day experience at the new Highmark Stadium with the Bud Light Touchdown Club and Bud Light Backyard, along with sponsored space in the stadium concourse.
