Hidden Valley’s New Pickle-Flavored Ranch Dressing Is A Big Dill
Following their buzzworthy collaboration with ice cream-maker Van Leeuwen, Hidden Valley is looking to dress up their original ranch with a touch of sour pickle flavoring. Available exclusively at Walmart locations in a 20-ounce, inverted, easy-squeeze bottle, the deliciously innovative idea brings ranch and pickle lovers together in savory harmony.
The new flavor was actually inspired by Walmart associate merchant, Katelynne Hinckley. “As a buyer, I’m always on the lookout for new dipping concepts, and after seeing pickle start to emerge as a flavor within snacking, I noticed a social media trend that combined a packet of Hidden Valley Ranch with a jar of pickles,” Hinckley said. “As a leader in the category known for pushing boundaries when it comes to flavor profiles, Hidden Valley Ranch was the perfect partner for a highly credible and exclusive flavor innovation.”
According to the press release, there’s been a noticeable uptick in pickle fandom — pickle products have jumped 67% between 2019 to 2022. With such undeniable hype, Hidden Valley felt it was the perfect opportunity to combine the two bold flavors. Take all of your favorite ranch-friendly eats to new places with the new Pickle Flavored Ranch.
“The flavors of ranch and pickle pair extraordinarily well,” said C.C. Ciafone, marketing director at Hidden Valley Ranch. “The tangy, dill-pickly flavor is the perfect complement to the creamy, savory flavor profile of Hidden Valley Ranch.”
