Hello Kitty Strawberry Shortbread-Flavored Goldfish Are Back For A Limited Time

Calling all Hello Kitty fans and sweet-tooth snackers! In celebration of Hello Kitty’s 50th anniversary, the iconic Sanrio brand has once again teamed up with Pepperidge Farm’s Goldfish to bring back the beloved Hello Kitty Strawberry Shortcake Flavored Grahams. But don’t wait—these fan favorites are only available for the month of September.

According to Goldfish, when this collaboration first launched last year, it became the brand’s fastest-selling limited-time offer, selling out in just 90 minutes. Now, consumers who missed out on the initial release will have a brief window to hunt down the crimson red bag featuring Hello Kitty’s adorable aesthetic.

Hello Kitty fanatics can locate the special edition snacks at select retailers nationwide for a suggested retail price of $3.69 per 6.1 oz bag. The grahams will come in both the classic Goldfish and Hello Kitty shape featuring notes of strawberry and vanilla, experiencing a subtle sweetness with each bite. 

This isn’t the first time that Hello Kitty has celebrated its 50th anniversary with a limited product release. This past summer, Hello Kitty partnered with Van Leeuwen Ice Cream to launch a Hello Kitty-inspired flavor, available for just one day—National Ice Cream Day—on July 21.

Fans will have to act quickly as the very limited edition seasonal item has already sold out at some e-commerce stores online. We recommend you try your “berry best.”