Heineken Provides Holiday Help Via Beer IOUs

Unless you live under a rock or with The Rock, you know that supply chain issues will be impacting everyone this holiday season. While they can’t do anything to correct the issue, Heineken is helping those affected by the delays. 

Beginning today (December 10), and for the two 3-day weekends before Christmas, the Amsterdam-based brand will be releasing Heineken IOUs, a free placeholder gift to bring to holiday parties for gifts that won’t arrive on time. All you have to do is provide proof of a delayed package and Heineken will send you a gift box for same-day delivery.

The festive holiday gift box includes six bottles of Heineken and a personalized message that lets the recipient know their real gift is on its way. Gift givers can purchase the beer by using the enclosed gift card. They might even be able to keep a few for themselves.

The promotion is open to select markets (New York City, Philadelphia, Miami, Orlando, Tampa, Atlanta, Washington D.C., Los Angeles, San Francisco, Chicago, Houston and Phoenix) and valid for customers 21+ who upload a screenshot of a delayed shipping notification at HeinekenIOU.com.