It all started as an April Fool's Day joke. On April 1, 2020, drinkware company BrüMate posted on their Instagram a 12-pack of what they then touted as "the world's first pickle hard seltzer." Fans caught on to the ruse, yet the curiosity had been stoked and soon a groundswell of interest turned into full on demand.
BrüMate was wise to heed the desires of its fans and linked with alcoholic beverage company Crook and Marker to make the initial April Fool's Day prank a reality.
Now available on the CROOK'D BRU site, Hard Pickle Seltzer can be had for $22 for a box of 12 cans. Take note that this is a limited edition offering, as only 10,000 of the 12-packs will be made available at the time of release.