Here’s How You Can Help Set A Guacamole World Record

It’s no secret that Americans are crazy about avocados. Fresh avocado consumption increased over 13 percent from last year, and it’s expected that a record 278 million avocados will have been consumed leading up to this February’s Big Game.

Oh, yeah, it’s also no secret that we love to enjoy avocados during any and every athletic event! This year, an estimated 139 million pounds of avocado will be consumed in celebration of the Big Game (16 million more pounds than last year).

That statistic is already impressive on its own, but the Hass Avocado Board is looking to shatter even more records, via ‘the world’s largest online photo album of guacamole dipping.’ To meet their #GuacGoal, they’re asking Americans to share photos of their avocado-centric football feasts via Twitter, Instagram, Facebook, Google+, Vine or Flickr using the hashtag.

To become a part of this history-making attempt, avocado fans can submit photos between January 22 and February 7. Participants will be automatically entered for a chance to win a grand prize of $500, two runner-up prizes of $250, and one of seven footballs signed by Joe Montana.

You can even see how fellow avocado lovers enjoy their guac during Big Game festivities, at this online photo gallery. #GuacGoal is the new #SquadGoal, so start dippin’!

Created in partnership with the Hass Avocado Board