Watch The Incredibly Charming Animated Trailer For ‘The Great British Bake Off’

With so many food shows hitting the airwaves, you sort of have to create something pretty damn engaging to capture the audience’s attention. Simple food porn shots just won’t do anymore. Perhaps it’s time to evoke that sense of childlike wonder.

The Great British Bake Off recently launched a trailer for their upcoming season that left us confused, enchanted, and hungry all at the same time. In the video, baked goods are singing and dancing about in a colorful display of confection all set to a pretty catchy tune of Paul McCartney and the Frog Chorus’ We All Stand Together.

Design Taxi reports that the stop-frame animated short was directed by Parabella Studios with the help of 4Creative. An ensemble of professional bakers and animators, through meticulous detail, brought 335 pastries and desserts to life in this one-minute video.

Check out the trailer for the upcoming season of the British reality baking series.