Remember that guy who proposed to his girlfriend by taking a Kinder Surprise chocolate egg and replacing the toy inside with a tiny figure of himself on bended knee? If you don’t, just know that it was adorable and probably also illegal – considering that the sale and import of the eggs has been banned in the U.S. since 1938.
Apparently, more than 60,000 Surprise eggs are seized at the U.S. border each year with penalties up to $2,500 per egg. That’s a bit of a hefty fine for something so paltry as a proposal, *snort*.
Luckily the brains over at New Jersey’s Candy Treasure LLC have just created a new kind of chocolate surprise egg you won’t actually have to smuggle into the country. Let me introduce to you, the Choco Treasure.
But first, a history lesson. In 1938, the FDA passed The Food, Drug and Cosmetic Act, which prohibits "non-nutritive (inedible) object inside a candy.” Furthermore, the toys in Kinder and other such surprise eggs are also only safe for kids 3 and up, which violates the U.S. Consumer Product Safety Commission's requirement that all candy-encased toys be safe for children of all ages.
But Choco Treasures are different. First off, each of the three different editions of Choco Treasure has its own collection of all ages toys, from the original chocolate eggs to sports balls to even a Spider-man-inspired egg, licensed from Marvel. Second, each egg features a specially-designed capsule that separates the two halves of the chocolate so even a small child can see the there’s something on the inside. Check out some of the promotional photos for yourself, below:
The Choco Treasure will be available nationwide this Easter at retailers such as Target and online at chocotreasure.com. The company will also be sponsoring charity Easter Egg hunts nationwide, donating eggs to St. Jude’s Children’s ranch & hospital, the L.A. Zoo, NY City Parks Dept, Chicago Parks Dept, Glazer children’s museum, and the Drumthwacket foundation.
Looks like egg-hunting just got cool again.