Dr. Dre And Snoop Dogg Shake Up The Spirits Industry With Their New Gin Brand
Dr. Dre and Snoop Dogg, music legends in their own right, are now set to make waves in the spirits industry. Today, the duo announced the launch of Still G.I.N. by Dre and Snoop, their first foray into the premium spirits market. This gin is the second product release from the beverage brand co-founded by the Grammy-winning artists, signaling their growing presence in the drinks business.
A novel take on contemporary gin, Still G.I.N.’s blend comes from the artisanal process of vapor distillation in a copper pot still. The result embodies a citrus-forward flavor profile with subtle floral and spice notes. The 85 proof gin is distilled and bottled in the United States.
“This is not a liquor that we’re just putting our name on,” said Dr. Dre. “It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging… Everything had to be perfect. Snoop said it best: we’re better together—it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”
“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop Dogg added. “We’ve been a part of the evolution of this gin—from the creation of the flavor, to the percentage of alcohol that’s in it—and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”
Still G.I.N. is bottled in a unique honeycomb-shaped bottle and its packaging was designed by Ini Archibong. This marks the brand’s first expansion since its launch in February with Gin & Juice By Dre and Snoop ready-to-drink cocktail. Similar to how that cocktail pays homage to Snoop’s hit of the same name (produced by Dr. Dre), the gin takes its inspiration from “Still D.R.E.” from Dr. Dre’s groundbreaking multi-platinum album 2001.
Still G.I.N. By Dre and Snoop is available for $34.99.
