When you hear the name "Domino's" your mind automatically starts building your favorite pizza. The pizza brand has become synonomous with fast-casual pizza. With each innovation the company has developed in recent years has anyone noticed that Domino's has slowly positioned themselves as a tech company?
The pizza company has made amazing strides in the past decade. Domino's has gone from selling acceptable fast-food pizza to revamping their entire recipe in 2009 down to the crust. Here's the thing, it worked.
Sauce is good. Crust is good. Pizza's good.
Now that they've knocked out the recipe, Domino's seems to have more time to focus on the tech aspect of the company. Nope, you heard it correctly. Tech.
It began with a newly designed website that allows patrons to track their orders. A simple solution to the restless patrons hungrily waiting for their pies to be delivered.
Customers could even customize their trackers, picking the theme and chef. From there, the pizza process was summed up in five steps from placing an order, prepping the pie, baking, quality check and having it ready.
The pizza chain didn't stop there, however. With the advent of mobile technology, Domino's was one of the earliest fast food companies to take advantage of the platform.
Eventually, more platforms arrived at the scene. Domino's began to expand its presence even further.
Utilizing voice commands, Domino's personal Siri-like assistant "Dom" will take your order for you through an Android Wear watch. Scarily convenient enough, Dom isn't limited to the confines of your smart watch. Rather, the AI software is accessible through various platforms including Ford SYNC cars and Samsung TV sets in what they call the "Anywhere" program.
Imagine watching a movie in the comfort of your own home. When the hunger sets in, all you have to do is push a few buttons and a pizza is on its way to your home. Movement is set to a bare minimum.
Domino's is doing all their tech development in-house.
The company has dedicated an entire department to creating apps to accompany multiple platforms instead of opting for a 3rd party solution.
Domino's has since made its presence known as an 'e-commerce' company that just-so-happens to sell pizza pies. The company has taken advantage of multiple platforms and appears to be growing with the every technological opportunity that presents itself.
Domino's has announced plans to introduce themselves to more platforms this year. As of 2014, Domino's has an estimated worth of $32.9 billion.