‘The Den’ Is Denny’s New Restaurant For Millenials, Here’s What We Know

Looks like Denny’s is going after millennials. The breakfast corportation has always catered to the young, old and in-betweens since it was founded in 1953. However, it looks like Denny’s is taking a step into the future with a new fast-casual concept they’re calling “The Den.”

Located only in college campuses, The Den appears to be exclusively catered to twenty-somethings. Its interiors look more like a quick-service restaurant similar to Chipotle or Smashburger rather than a diner like Denny’s.

While the new concept features some of the staple Denny’s menu items like the Grand Slam and Grand Slamwich, they’ve added a variety of newer items to the menu. These new options include various “hand-smashed” burgers, burritos and sandwiches. Their burgers, in particular, are known for cramming breakfast items (eggs, bacon, potatoes) between the buns.

Currently, there are 10 locations sprinkled throughout college campuses across the United States.

More content

Eating OutInnovation
Chipotle Will Test ‘Happy Hour’ Concept In Response To Sales Decline
In an interview with Yahoo! Finance, Chipotle CEO Scott Boatwright announced plans to launch “Happier Hour,” a new value-led strategy to attract more customers.  “We’re…
,
CultureEating Out
McDonald’s Canada Teases Collab With Drake
McDonald’s Canada has just made a major announcement: An exclusive collaboration with Drake and his OVO brand. If you’re unfamiliar with OVO, it’s a record…
,
Eating Out
Chipotle’s Earnings Call Sparked Backlash After CEO Highlighted Six-Figure Customers
“We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox