Coors Light’s New ‘Tallerboy’ Holds Three Beers For World Cup Watch Parties

We’ve all been there, so thirsty you need a cold one but hesitant to grab one and miss a second of the action.

Inspired by the iconic “GOOOOAAAALLLL” call from legendary soccer announcer Andrés Cantor, Coors Light has temporarily rebranded itself as “Coooors” in celebration of the upcoming World Cup. The Tallerboy serves as a physical extension of that rallying cry, embodying everything “The Cooors Call” stands for while holding and keeping up to three cans cold at once.

Need one for your World Cup Watch Party? The Coooors Light Tallerboy is available exclusively at shop.coorslight.com for $30, dropping on June 11 and June 18 until they’re all gooooone.